Legends in marketing. Yoram (Jerry) Wind/ series editor, Jagdish N. Sheth ; volume editor, Vijay Mahajan.

Contributor(s):

Material type:

TextSeries: (Legends in marketing)Publication details: New Delhi: Sage, 2014.Description: 8 v. (xxvi, 307 p.) : ill. ; 25 cmISBN:

9788132110033

Subject(s):

DDC classification:

658.8 SHE/L

Contents:

Volume 3: Product & New Product Management Volume Introduction: Product and New Product Management - Vijay Mahajan Product and New Product ManagementProduct Policy, Marketing and Corporate ManagementIntegrating Financial Portfolio Analysis with Product Portfolio Models (with Vijay Mahajan)An Analytic Hierarchy Approach to the Allocation of Resources within a Target Product/Market/Distribution Portfolio (with Daniel Gross)Designing Product and Business Portfolios (with Vijay Mahajan)On the Use of Attitude Research in Product Policy (with Tyzoon Tyebjee)Toward a Change in the Focus of Marketing Analysis: From a Single Brand to an AssortmentPositioning Analysis and StrategyGot Emotional Product Positioning? There's More to Positioning Than Just Features and Benefits (with Vijay Mahajan) Synthesizing New Ideas for New Product DevelopmentNew-Product Diffusion From Theory to Practice (with Vijay Mahajan and Eitan Muller)Issues and Opportunities in New Product Development (with Vijay Mahajan)New Product Models: Practice, Shortcomings and Desired Improvements (with Vijay Mahajan)New Product Development Process: A Perspective for Reexamination (with Vijay Mahajan)New Product Forecasting Models: Directions for Research and Implementation (with Vijay Mahajan)Marketing Hype: A New Perspective for New Product Research and Introduction (with Vijay Mahajan)Innovation Diffusion Models of New Product Acceptance: A Reexamination (with Vijay Mahajan)Generation of New Product Ideas Perspectives of Other ScholarsYoram Wind on New Products: Synthesizing New Ideas for New Product Development - Eitan Muller and Arvind RangaswamyIntroduction to Jerry Wind's Legend Volume Article On Product Policy - Glen l. UrbanVijay Mahajan Interviews Yoram 'Jerry' WindMoving Forward

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Reference Books	Central Library, Sikkim University Reference		Reference Collection		658.8 SHE/L (Browse shelf(Opens below))		v.3			Not For Loan			P41641

Total holds: 0

Volume 1. Organizational Buying Behavior --
Volume 2. Consumer Behavior --
Volume 3. Product and New Product Management --
Volume 4. Marketing Strategy --
Volume 5. Market Segmentation --
Volume 6. Global Marketing --
Volume 7. Marketing Research and Modeling --
Volume 8. The Future of Marketing.

Volume 3: Product & New Product Management
Volume Introduction: Product and New Product Management - Vijay Mahajan Product and New Product ManagementProduct Policy, Marketing and Corporate ManagementIntegrating Financial Portfolio Analysis with Product Portfolio Models (with Vijay Mahajan)An Analytic Hierarchy Approach to the Allocation of Resources within a Target Product/Market/Distribution Portfolio (with Daniel Gross)Designing Product and Business Portfolios (with Vijay Mahajan)On the Use of Attitude Research in Product Policy (with Tyzoon Tyebjee)Toward a Change in the Focus of Marketing Analysis: From a Single Brand to an AssortmentPositioning Analysis and StrategyGot Emotional Product Positioning? There's More to Positioning Than Just Features and Benefits (with Vijay Mahajan) Synthesizing New Ideas for New Product DevelopmentNew-Product Diffusion From Theory to Practice (with Vijay Mahajan and Eitan Muller)Issues and Opportunities in New Product Development (with Vijay Mahajan)New Product Models: Practice, Shortcomings and Desired Improvements (with Vijay Mahajan)New Product Development Process: A Perspective for Reexamination (with Vijay Mahajan)New Product Forecasting Models: Directions for Research and Implementation (with Vijay Mahajan)Marketing Hype: A New Perspective for New Product Research and Introduction (with Vijay Mahajan)Innovation Diffusion Models of New Product Acceptance: A Reexamination (with Vijay Mahajan)Generation of New Product Ideas Perspectives of Other ScholarsYoram Wind on New Products: Synthesizing New Ideas for New Product Development - Eitan Muller and Arvind RangaswamyIntroduction to Jerry Wind's Legend Volume Article On Product Policy - Glen l. UrbanVijay Mahajan Interviews Yoram 'Jerry' WindMoving Forward

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