Legends in marketing. Yoram (Jerry) Wind/ (Record no. 186627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00340nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110033 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing. Yoram (Jerry) Wind/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Vijay Mahajan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 8 v. (xxvi, 307 p.) : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Volume 1. Organizational Buying Behavior --<br/>Volume 2. Consumer Behavior --<br/>Volume 3. Product and New Product Management --<br/>Volume 4. Marketing Strategy --<br/>Volume 5. Market Segmentation --<br/>Volume 6. Global Marketing --<br/>Volume 7. Marketing Research and Modeling --<br/>Volume 8. The Future of Marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Volume 3: Product & New Product Management<br/>Volume Introduction: Product and New Product Management - Vijay Mahajan Product and New Product ManagementProduct Policy, Marketing and Corporate ManagementIntegrating Financial Portfolio Analysis with Product Portfolio Models (with Vijay Mahajan)An Analytic Hierarchy Approach to the Allocation of Resources within a Target Product/Market/Distribution Portfolio (with Daniel Gross)Designing Product and Business Portfolios (with Vijay Mahajan)On the Use of Attitude Research in Product Policy (with Tyzoon Tyebjee)Toward a Change in the Focus of Marketing Analysis: From a Single Brand to an AssortmentPositioning Analysis and StrategyGot Emotional Product Positioning? There's More to Positioning Than Just Features and Benefits (with Vijay Mahajan) Synthesizing New Ideas for New Product DevelopmentNew-Product Diffusion From Theory to Practice (with Vijay Mahajan and Eitan Muller)Issues and Opportunities in New Product Development (with Vijay Mahajan)New Product Models: Practice, Shortcomings and Desired Improvements (with Vijay Mahajan)New Product Development Process: A Perspective for Reexamination (with Vijay Mahajan)New Product Forecasting Models: Directions for Research and Implementation (with Vijay Mahajan)Marketing Hype: A New Perspective for New Product Research and Introduction (with Vijay Mahajan)Innovation Diffusion Models of New Product Acceptance: A Reexamination (with Vijay Mahajan)Generation of New Product Ideas Perspectives of Other ScholarsYoram Wind on New Products: Synthesizing New Ideas for New Product Development - Eitan Muller and Arvind RangaswamyIntroduction to Jerry Wind's Legend Volume Article On Product Policy - Glen l. UrbanVijay Mahajan Interviews Yoram 'Jerry' WindMoving Forward |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahajan, Vijay, ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.3 | 658.8 SHE/L | P41641 | 23/09/2022 | Reference Books |