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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

By: Material type: TextPublication details: New York : American Management Association, c2009.Edition: 2nd edDescription: xxii, 314 p. : ill. ; 24 cmISBN:
  • 9780814413043
  • 0814413048
Subject(s): DDC classification:
  • 658.872 VEL/W
Contents:
Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books Central Library, Sikkim University General Book Section 658.872 VEL/W (Browse shelf(Opens below)) Available P20576
Total holds: 0

Includes index.

Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index

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