Marketing and consumer research in the public interest/ Ronald Paul Hill, editor.

Contributor(s):

Hill, Ronald Paul

Material type:

TextPublication details: Thousand Oaks, Calif. : Sage Publications, 1996.Description: x, 230 p. : ill. ; 24 cmISBN:

0803971915 (pbk. : alk. paper)
0803971907 (cloth : alk. paper)

Subject(s):

DDC classification:

658.83 HIL/M

Contents:

PART ONE Introduction - Ronald Paul Hill Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer Toward the Development of Consumer Research in the Interest of Diverse Women PART TWO Introduction - Ronald Paul Hill Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin Marketing and the Poor - Linda F Alwitt PART THREE Introduction - Ronald Paul Hill Social Criticisms of Target Marketing - Debra Jones Ringold Process or Product? Materialism, Desire, and Discontent - Marsha L Richins Contributions of Idealized Advertising Images and Social Comparison Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern PART FOUR Introduction - Ronald Paul Hill Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer Socialization, Addiction, and Public Policy Issues Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Central Library, Sikkim University General Book Section				658.83 HIL/M (Browse shelf(Opens below))					Available			P18454

Total holds: 0

Includes bibliographical references and index.

PART ONE
Introduction - Ronald Paul Hill
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer
Toward the Development of Consumer Research in the Interest of Diverse Women

PART TWO
Introduction - Ronald Paul Hill
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin
Marketing and the Poor - Linda F Alwitt

PART THREE
Introduction - Ronald Paul Hill
Social Criticisms of Target Marketing - Debra Jones Ringold
Process or Product?
Materialism, Desire, and Discontent - Marsha L Richins
Contributions of Idealized Advertising Images and Social Comparison
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern

PART FOUR
Introduction - Ronald Paul Hill
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer
Socialization, Addiction, and Public Policy Issues
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty

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