000 | 01164nam a2200217 4500 | ||
---|---|---|---|
020 | _a9780805862959 | ||
020 | _a0805862951 | ||
040 | _cCUS | ||
082 |
_a808.066302 _bWHI/M |
||
100 | _aWhitaker, Wayne R. | ||
245 |
_aMediawriting : print, broadcast, and public relations / _cW. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. |
||
250 | _a3rd ed. | ||
260 |
_aNew York : _bRoutledge, _c2009. |
||
300 | _axix, 418 pages : illustrations ; 24 cm | ||
505 | _aCommunication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future. | ||
650 | _aMass media -- Authorship. | ||
650 | _aBroadcast journalism -- Authorship. | ||
650 | _aPublic relations -- Authorship. | ||
650 | _aJournalism -- Authorship. | ||
942 | _cL2C2 | ||
999 |
_c5439 _d5439 |