000			01167nam a2200217 4500
020			_a9780805862959
020			_a0805862951
040			_cCUS
082			_a808.066302 _bWHI/M
100			_aWhitaker, Wayne R.
245			_aMediawriting : print, broadcast, and public relations / _cW. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
250			_a3rd ed.
260			_aNew York : _bRoutledge, _c2009.
300			_axix, 418 pages : illustrations ; 24 cm
505			_aCommunication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future.
650			_aMass media -- Authorship.
650			_aBroadcast journalism -- Authorship.
650			_aPublic relations -- Authorship.
650			_aJournalism -- Authorship.
942			_cL2C2 _03
999			_c5438 _d5438