000 16643cam a22002174a 4500
999 _c3818
_d3818
020 _a0240808223
020 _a9780240808222
040 _cCUS
082 0 0 _a006.78
_bGAR/W
100 1 _aGarrand, Timothy
245 1 0 _aWriting for multimedia and the web: a practical guide to content development for interactive media/
_cTimothy Garrand
250 _a3rd ed.
260 _aAmsterdam:
_bElsevier Focal Press,
_cc2006.
300 _axxxiv, 478 p. :
_bill. ;
_c25 cm. +
_e1 CD-ROM (4 3/4 in.)
504 _aIncludes bibliographical references and index.
505 _apt. I: Interactivity and the writer -- Writing for many media -- High-level design, management, and technical skills useful to the interactive writer -- The multimedia and web site production team -- Script and proposal formatting -- Key points from Part I: interactive media and the writer -- pt. II: Defining and achieving goals for informational multimedia and web sites -- Informational multimedia and web architecture -- Introduction to the informational multimedia and web site case studies -- Case study / Writing a marketing web site from proposal to documentation: Prudential Verani Realty -- Case study / Corporate web site: T. Rowe Price -- Case study / Research portal web site and the online feature story: Britannica.com and the Harlem Renaissance -- Case study / E-learning: Interactive Math and Statistics Learning -- Case study / Museum kiosk: The Nauticus Shipbuilding Company -- Case study / Training: Vital Signs -- Key points from Part II: how to write nonnarrative informational multimedia -- pt. III: Interactive multimedia narrative and linear narrative -- The elements of interactive multimedia narrative -- Introduction to the narrative multimedia case studies -- Case study / Adapting classic books to a computer game for the female audience: Nancy Drew: The Secret of the Old Clock -- Case study / Adding story to a simulation: Amped 3 -- Case study / Parallel stories narrative: The Pandora Directive -- Case study/ Worlds narrative: Dust: A Tale of the Wired West -- Case study / Immersive exhibit: The New England Economic Adventure -- Key points from Part III: how to write interactive narrative -- pt. IV: Conclusion: becoming a professional interactive writer.
650 0 _aInteractive multimedia
_xAuthorship
650 0 _aWorld Wide Web
650 0 _aTechnical writing
942 _cWB16