000			00392nam a22001697a 4500
999			_c2432 _d2432
020			_a9780070620223
020			_a0070620229
040			_cCUS
082			_a381.072 _bBER/M
100			_aBeri, G.C.
245			_aMarketing research/ _cG.C. Beri.
250			_a4th ed.
260			_aNew Delhi: _bTata McGraw Hill, _c2000.
300			_axviii, 579 p.: _bill. ; _c25 cm.
505			_aIntroduction 3 Marketing Research 4 When Marketing Research is Unnecessary 5 Scope of Marketing Research 5 Limitations of Marketing Research 7 Threats to Marketing Research 8 Marketing Information System 9 Marketing Decision Support System II Status of Marketing Research Industry in India 12 2.Marketing Research Management 17 Importance of Research Management 18 Qualities of a Marketing Research Manager 18 Organising Marketing Research Function 19 Evaluation and Control of Marketing Research 24 Marketing Research and Marketing Management 26
650			_aMarketing research
942			_cWB16