000 03041cam a2200433 i 4500
001 on1122564530
003 OCoLC
005 20250612155517.0
006 m o d
007 cr cnu---unuuu
008 191007s2020 enk o 001 0 eng d
040 _aOPELS
_beng
_erda
_epn
_cOPELS
_dOCLCF
_dOCLCQ
_dOCLCO
_dK6U
_dOCLCQ
_dOCLCO
_dOCLCL
_dSFB
_dOCLCQ
_dSXB
_dVLB
_dOCLCQ
_dOCLCO
020 _a9780128147221
_q(electronic bk.)
020 _a0128147229
_q(electronic bk.)
020 _z9780128147214
020 _z0128147210
035 _a(OCoLC)1122564530
043 _as-bl---
050 4 _aHD9199.B7
082 0 4 _a381.4564133730981
_223
245 0 0 _aCoffee consumption and coffee industry strategies in Brazil :
_ba volume in the consumer science and strategic marketing series /
_cedited by Luciana Flor�encio de Almeida, Eduardo Eugenio Spers.
264 1 _aOxford :
_bWoodhead Publishing,
_c2020.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWoodhead Publishing series in consumer science and strategic marketing
500 _aIncludes index.
520 _aCoffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.
588 0 _aPrint version record.
650 0 _aCoffee industry
_zBrazil.
650 0 _aCoffee industry
_zBrazil
_xMarketing.
_934391
700 1 _aAlmeida, Luciana Flor�encio de,
_eeditor.
_1https://id.oclc.org/worldcat/entity/E39PCjtDG6y6tjQ9CBV7Q4kv73
_934392
700 1 _aSpers, Eduardo Eugenio,
_eeditor.
_934393
758 _ihas work:
_aCoffee consumption and coffee industry strategies in Brazil (Text)
_1https://id.oclc.org/worldcat/entity/E39PCG8tTQGvgj77H9DxY9ydjP
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_tCoffee consumption and coffee industry strategies in Brazil.
_dOxford : Woodhead Publishing, 2019
_z9780128147214
_w(OCoLC)1112370236
830 0 _aWoodhead Publishing series in consumer science and strategic marketing.
_934394
856 4 0 _3ScienceDirect
_uhttps://www.sciencedirect.com/science/book/9780128147214
999 _c216541
_d216541