000 05638cam a2200493 i 4500
001 on1076485931
003 OCoLC
005 20250612155511.0
006 m o d
007 cr cnu---unuuu
008 181128s2019 mau ob 001 0 eng d
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015 _aGBB8I9942
_2bnb
016 7 _a019086980
_2Uk
019 _a1076738957
_a1078559093
_a1124396332
020 _a9780081024102
_q(electronic bk.)
020 _a008102410X
_q(electronic bk.)
020 _z0081024096
020 _z9780081024096
035 _a(OCoLC)1076485931
_z(OCoLC)1076738957
_z(OCoLC)1078559093
_z(OCoLC)1124396332
050 4 _aZ674.75.S63
_bS645 2019
072 7 _aPSY
_x031000
_2bisacsh
082 0 4 _a302.30285
_223
245 0 0 _aSocial media :
_bthe academic library perspective /
_cedited by Nina Verishagen.
264 1 _aCambridge, MA, United States :
_bChandos Publishing,
_c[2019]
300 _a1 online resource (1 volume)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aChandos publishing social media series
504 _aIncludes bibliographical references and index.
588 _aOnline resource; title from PDF title page (EBSCO, viewed November 29, 2018).
505 0 _aPart I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne
520 _aSocial Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.
650 0 _aOnline social networks
_xLibrary applications.
_933607
650 0 _aAcademic libraries
_xInformation technology.
_934300
650 0 _aSocial media.
650 0 _aLibraries and community.
_934301
700 1 _aVerishagen, Nina,
_eeditor.
_934302
758 _ihas work:
_aSocial Media (Work)
_1https://id.oclc.org/worldcat/entity/E39PD3yrwGHB9Dh39PRWbY3cw3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_tSocial media.
_dCambridge, MA : Chandos Publishing, [2019]
_z9780081024096
_w(OCoLC)1047776046
830 0 _aChandos social media series.
_933610
856 4 0 _3ScienceDirect
_uhttps://www.sciencedirect.com/science/book/9780081024096
999 _c216510
_d216510