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001 | on1018307482 | ||
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008 | 180108t20182018enka ob 001 0 eng d | ||
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_a0081017448 _q(electronic bk.) |
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_z9780081017432 _q(hbk. ; _qv. 2) |
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_a658.8/34 _223 |
245 | 0 | 0 |
_aMethods in consumer research. _nVolume 2, _pAlternative approaches and special applications / _cedited by Gast�on Ares, Paula Varela. |
246 | 3 | 0 | _aAlternative approaches and special applications |
264 | 1 |
_aDuxford, United Kingdom : _bWoodhead Publishing, _c[2018] |
|
264 | 4 | _c�2018 | |
300 |
_a1 online resource (478 pages) : _billustrations |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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490 | 1 | _aWoodhead Publishing in food science, technology, and nutrition | |
520 |
_a"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."-- _cProvided by publisher |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aContextual influences on consumer responses to food products / Armand V. Cardello and Herbert L. Meiselman -- Evoked contexts / Margrethe Hersleth -- Immersive techniques and virtual reality / Christelle Porcherot, Sylvain Delplanque, Nadine Gaudreau, Matthieu Ischer, Axel De Marles, and Isabelle Cayeux -- Evaluation of meals and food pairing / Jake Lahne -- Situational factors and the design of in situ evaluations / Agnes Giboreau -- Measuring appetite and food intake / Martin R. Yeomans -- Measuring satiation and satiety / Cia�rn G. Forde -- Methodological approaches for measuring consumer-perceived well-being in a food-related context / Gas�tn Ares, Ana Gi�mnez and Rosires Deliza -- Measuring implicit associations in food-related consumer research / Alexandra A. Kraus and Betina Piqueras-Fiszman -- Automatic facial expressions analysis in consumer science / Lukas Danner and Klaus Duerrschmid -- Physiological measurements: EEG and fMRI / Jelle R. Dalenberg, Heleen R. Hoogeveen and Monicque M. Lorist -- Eye tracking in consumer research / Klaus Duerrschmid and Lukas Danner -- New developments in sensory and consumer research with children / Monica Laureati and Ella Pagliarini -- Improving food sensory quality with and for elderly consumers / Claire Sulmont-Ros�s, Ronan Symoneaux, Va�lrie Feyen, Isabelle M�atre -- Designing consumer research studies for low-income populations / Henr�itta L. de Kock and Joseph D. Kamdem Mademgne -- Cosmetic products / Lise Dreyfuss -- Consumer evaluation of nonfood products / Julien Delarue, Marine Masson and David Blumenthal -- Consumer-driven product design. | |
588 | 0 | _aPrint version record. | |
650 | 0 |
_aConsumers _xResearch. |
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650 | 0 | _aConsumer behavior. | |
700 | 1 |
_aAres, Gaston, _eeditor. _1https://id.oclc.org/worldcat/entity/E39PCjHcjWFjt7HfVVjXGfrFGb |
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700 | 1 |
_aVarela, Paula, _eeditor. _1https://id.oclc.org/worldcat/entity/E39PCjJ6XFXFBPm9r6qYYFkVYP |
|
758 |
_ihas work: _aVolume 2 Alternative approaches and special applications Methods in consumer research (Text) _1https://id.oclc.org/worldcat/entity/E39PCGfDjMtM6CJWKcFcbFkggC _4https://id.oclc.org/worldcat/ontology/hasWork |
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776 | 0 | 8 |
_iPrint version: _tMethods in consumer research. _dDuxford, United Kingdom : Woodhead Publishing ; [2018] _z9780081020890 _w(DLC) 2018302226 _w(OCoLC)1023646589 |
830 | 0 | _aWoodhead Publishing in food science, technology, and nutrition. | |
856 | 4 | 0 |
_3ScienceDirect _uhttps://www.sciencedirect.com/science/book/9780081017432 |
999 |
_c216427 _d216427 |