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020 _a9780081012581
_q(electronic bk.)
020 _a0081012586
_q(electronic bk.)
020 _z9780081020890
_q(hbk. ;
_qv. 1)
020 _z0081020899
_q(hbk. ;
_qv. 1)
035 _a(OCoLC)1017986336
_z(OCoLC)1018463568
_z(OCoLC)1098206283
_z(OCoLC)1229527849
050 4 _aHF5415.32
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080 _a64.032 Q8
082 0 4 _a658.8/34
_223
245 0 0 _aMethods in consumer research.
_nVolume 1,
_pNew approaches to classic methods /
_cedited by Gast�on Ares, Paula Varela.
246 3 0 _aNew approaches to classic methods
264 1 _aDuxford, United Kingdom :
_bWoodhead Publishing,
_c[2018]
264 4 _c�2018
300 _a1 online resource :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aWoodhead Publishing in food science, technology, and nutrition
504 _aIncludes bibliographical references and index.
588 0 _aOnline resource; title from PDF title page (EBSCO, viewed January, 11, 2018).
520 _a"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."--
_cProvided by publisher
505 0 _aRecent advances in consumer science / Paula Varela and Gas�tn Ares -- Complexity of consumer perception: thoughts on pre-product launch research / Ep �Kster and Jos Mojet -- New approaches to focus groups / Luis Guerrero and Joan Xicola -- Projective techniques / Francisco J. Me�sas and Miguel Escribano -- Using ethnography in consumer research / Dominique Valentin and Carlos Gomez-Corona -- Application of social media for consumer research / Leticia Vidal, Gas�tn Ares and Sara R. Jaeger -- Product performance optimization / Davide Giacalone -- Consumer-based methodologies for sensory characterization / Gas�tn Ares and Paula Varela -- Dynamics of consumer perception / John C. Castura -- Affect-based discrimination methods / John Prescott -- Emotional responses to products / Sara Spinelli and Erminio Monteleone -- Recent developments in conceptual profiling / David M.H. Thomson and Toby Coates -- Methodological challenges of research in nudging / Ellen van Kleef and Hans C.M. van Trijp -- Statistical approaches to consumer segmentation / Ingunn Berget -- Including context in consumer segmentation: a literature overview shows the what, why, and how / Marleen Onwezen -- Oral processing: implications for consumer choice and preferences / Lina Engelen -- Consumer segmentation based on genetic variation in taste and smell / Mari Sandell, Ulla Hoppu and Oskar Laaksonen -- Expectations: blind/informed testing / Rosires Deliza -- Conjoint analysis in sensory and consumer science: principles, applications, and future perspectives / Va�lrie L. Almli and Tormod N�s -- Credence / Fredrik Fernqvist -- Experimental economics to evaluate consumer preferences / Riccardo Vecchio and Azzurra Annunziata.
588 0 _aPrint version record.
650 0 _aConsumers
_xResearch
_xMethodology.
_934033
650 0 _aConsumer behavior.
700 1 _aAres, Gaston,
_eeditor.
_1https://id.oclc.org/worldcat/entity/E39PCjHcjWFjt7HfVVjXGfrFGb
700 1 _aVarela, Paula,
_eeditor.
_1https://id.oclc.org/worldcat/entity/E39PCjJ6XFXFBPm9r6qYYFkVYP
758 _ihas work:
_aVolume 1 New approaches to classic methods Methods in consumer research (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFxKQJxqjPPV7XtkgdQMGd
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iPrint version:
_tMethods in consumer research.
_dDuxford, United Kingdom : Woodhead Publishing ; [2018]
_z9780081020890
_w(DLC) 2018302226
_w(OCoLC)1023646589
830 0 _aWoodhead Publishing in food science, technology, and nutrition.
856 4 0 _3ScienceDirect
_uhttps://www.sciencedirect.com/science/book/9780081020890
999 _c216426
_d216426