000			02016 a2200229 4500
003			OSt
005			20250320124138.0
008			250320b |||||||| |||| 00| 0 eng d
020			_a9781138653344
040			_cCUS
082			_a338.040954 _bGOO/E
100			_aGooptu, Nandini _932105
245			_aEnterprise Culture in Neoliberal India Studies in Youth, Class, Work and Media
260			_aNew York: _bRoutledge, _c2013.
300			_a244p.
505			_aCover; Title Page; Copyright Page; Table of Contents; Notes on contributors; Introduction; PART I Discourses and narratives of enterprise culture; 1 'We are like this only': aspiration, jugaad, and love in enterprise culture; 2 Fantasies of transformation: education, neoliberal self-making, and Bollywood; 3 Creating enterprising subjects through skill development: the network state, network enterprises, and youth aspirations in India; 4 New spiritualism and the micro-politics of self-making in India's enterprise culture; PART II Embedding enterprise culture in society. 5 Shrink-wrapped souls: managing the self in India's new economy6 The embodiment of professionalism: personality-development programmes in New Delhi; 7 Motivating Madhu: India's SEZs and the spirit of enterprise; 8 Reality TV in India and the making of an enterprising housewife; PART III Contestations and contradictions of enterprise culture; 9 Aspirational regimes: parental educational practice and the new Indian youth discourse; 10 Youth and the practice of IT enterprise: narratives of the knowledge society and the creation of new subjectivities amongst Bangalore's IT aspirants. 11 The fractured spaces of entrepreneurialism in post-liberalization India12 Margins and mindsets: enterprise, opportunity, and exclusion in a market town in Madhya Pradesh; Bibliography
650			_aEntrepreneurship
650			_aIndustries Social aspects India _932106
650			_aNeoliberalism India _932107
650			_aEconomics Industries General _932108
942			_2ddc _cWB16
999			_c215357 _d215357