000			01433nam a2200205Ia 4500
003			OSt
005			20240817152418.0
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020			_a'9781526444707'
040			_cCUS
082			_a305.80072 _bKOZ/N
100			_aKozinets, Robert V _96468
245		0	_aNetnography: The Essential Guide To Qualitative Social Media Research
260			_aLondon: _c2020. _bSage Publication,
300			_a460p.
505			_a Introducing: netnography, qualitative social media research methods, and this book -- History of social media -- Media: communicating and connecting in the 21st century -- Socialities: all the ways we connect -- Praxis: introducing practices and data operations -- Ethics: procedures and flowcharts, updates and rules -- Data: the methodology of netnographic data collection -- Investigating: five steps to social media data collection -- Interacting: turning connection and communication into research data -- Immersing: journaling and organizing a reflective curation -- Integrating: combining telescopic and microscopic understandings -- Analyzing: elemental data transformation operations -- Interpreting: how to discover and make meaning from netnographic data -- Communicating: presenting and publishing your netnography -- Future of netnography.
650			_aResearch Methods & Evaluation. -- Ethnography. _96473
942			_2ddc _cWB16 _01
947			_a3128.7504
999			_c210398 _d210398