000 | 00818 a2200193 4500 | ||
---|---|---|---|
999 |
_c208909 _d208909 |
||
020 | _a9789353069834 | ||
040 | _cCUS | ||
082 |
_a658.8342 _bSCH/C |
||
100 |
_aSchiffman, Leon G. _913746 |
||
245 |
_aConsumer behavior/ _cLeon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar |
||
250 | _a12th ed. | ||
260 |
_aUttar Pradesh: _bPearson, _c2019. |
||
300 | _axxx, 670 p. | ||
505 | _a Part I Consumers, marketers, and technology Part II The consumer as an individual Part III Communication and consumer behavior Part IV Social and cultural settings Part V Consumer decision-making, marketing ethics, and consumer research | ||
650 |
_a Consumidores -- Conducta Consumer behavior Marketing _913747 |
||
700 |
_a Wisenblit, Joseph _913748 |
||
700 |
_aKumar, S. Ramesh _913749 |
||
942 |
_cWB16 _03 |