000			03008cam a2200481Ii 4500
020			_a9781119021445 _q(electronic bk.)
020			_a1119021448 _q(electronic bk.)
020			_a9781119183419 _q(electronic bk.)
020			_a1119183413 _q(electronic bk.)
020			_a111902143X
020			_a9781119021438
020			_a9781119021452 _q(e-book)
020			_a1119021456 _q(e-book)
020			_z9781119021438
024	7		_a10.1002/9781119183419 _2doi
028	0	1	_aEB00658889 _bRecorded Books
037			_a9A84EF84-08BC-4A20-AA07-7F0149E60818 _bOverDrive, Inc. _nhttp://www.overdrive.com
040			_cCUS
072		7	_aCOM _x051170 _2bisacsh
072		7	_aCOM _x021000 _2bisacsh
100	1		_aLinoff, Gordon, _eauthor.
245	1	0	_aData analysis using SQL and Excel / _cGordon S. Linoff.
260			_aSecond edition.
260		1	_aIndianapolis, IN : _bJohn Wiley & Sons, Inc., _c[2016]
260		4	_c©2016
300			_a1 online resource : _billustrations
500			_aIncludes index.
505	0		_aA Data Miner Looks at SQL -- What's in a Table? Getting Started with Data Exploration -- How Different Is Different? -- Where Is It All Happening? Location, Location, Location -- It's a Matter of Time -- How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value -- Factors Affecting Survival: The What and Why of Customer Tenure -- Customer Purchases and Other Repeated Events -- What's in a Shopping Cart? Market Basket Analysis -- Association Rules and Beyond -- Data Mining Models in SQL -- The Best-Fit Line: Linear Regression Models -- Building Customer Signatures for Further Analysis -- Performance Is the Issue: Using SQL Effectively -- Equivalent Constructs Among Databases.
520			_aUseful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.
630	0	0	_aMicrosoft Excel (Computer file)
630	0	7	_aMicrosoft Excel (Computer file) _2blmlsh
630	0	7	_aMicrosoft Excel (Computer file) _2fast _0(OCoLC)fst01366659
650		0	_aSQL (Computer program language)
650		0	_aQuerying (Computer science)
650		0	_aData mining.
650		7	_aCOMPUTERS _xProgramming Languages _xSQL. _2bisacsh
650		7	_aCOMPUTERS _xDatabases _xGeneral. _2bisacsh
650		7	_aCOMPUTERS _xData Processing. _2bisacsh
650		7	_aData mining. _2fast _0(OCoLC)fst00887946
650		7	_aQuerying (Computer science) _2fast _0(OCoLC)fst01739127
650		7	_aSQL (Computer program language) _2fast _0(OCoLC)fst01102869
856	4	0	_uhttps://doi.org/10.1002/9781119183419 _zWiley Online Library
942			_cEBK
999			_c208665 _d208665