000			00477nam a2200133Ia 4500
999			_c201155 _d201155
020			_a9789386446763
020			_a9789386446770
040			_cDepartment of Business and Management
100			_aBanerjee, Arindam
245		0	_aWeaving analytics for effective decision making/ _cArindam Banerjee and Tanushri Banerjee
260			_bSAGE, _c2017. _aLos Angeles:
300			_a162 p.
505			_aAcknowledgement -- An approach to build analytics capability to solve business problems -- Introduction: the practice of analytics and the associated "conundrum" -- Where to begin : managing organization's data inventory for effective decision support -- Useful approaches to mining information : building intuition of tools -- Resolving business problems with (predictive analytics) : scoping the objectives -- Communicating analytical output: numbers or narratives -- Analysis to analytics : building the infrastructure -- The analytic "state of affairs" -- Perspectives on knowledge process adoption in emerging economies -- Appendix 1 Railroad cleaning service (case) -- Appendix 2 ABV tyre company (case) -- Appendix 3 Marketing mix modelling -- Appendix 3a note on regression models -- Appendix 4 Logit modelling : a note -- Appendix 5 Interview guide for our industry research -- Appendix 6 Select cases of analytics adoption in Indian organizations -- About the authors
650			_aBusiness and Management
650			_aBusiness--Decision making--Data processing
700			_aBanerjee, Tanushri
856			_uhttps://evidya.sagepub.in/library/weaving-analytics-for-effective-decision-making?bookId=3591&siteName=evidya
942			_cEBK