000			00435nam a2200133Ia 4500
999			_c200900 _d200900
020			_a9789352800681
040			_cDepartment of Business and Management
100			_aRao, Ajit
245		4	_aThe Tao of Loyalty: Winning with Employees/ _cAjit Rao
260			_bSage, _c2006. _aNew Delhi:
505			_aCover; Contents; Foreword; Preface; The 5th P of Marketing; Emotional Loyalty; Loyalty Segmentation; Eleven Factors that Matter; The Managerial Grid: Task and People; The Task Factors; The People Factors; Communication; The Three Levers; The Role of Leadership; The Role of Hr; The Role of the Boss; Summary; Appendices; Bibliography; Index.
650			_aBusiness and Management
856			_uhttps://evidya.sagepub.in/library/the-tao-of-loyalty?bookId=3046&siteName=evidya
942			_cEBK