000			00466nam a2200133Ia 4500
999			_c200866 _d200866
020			_a9789351505914
040			_cDepartment of Business and Management
100			_aKapoor, Jagdeep
245		0	_a9 Brand Shastra: Vijeta Brand Ke Nirman Hetu 9 Safal Brand Ranneetiyan/ _cJagdeep Kapoor
260			_bSage, _c2015. _aNew Delhi:
505			_a Cover; Contents; Preface; Acknowledgements; The Nine Brand Shaastras; 1 -- The Need Shaastra: Brand Category Growth Strategy; 2 -- The Seed Shaastra: Brand Idea Growth Strategy; 3 -- The Heed Shaastra: Brand Awareness Growth Strategy; 4 -- The Deed Shaastra: Brand Trials Growth Strategy; 5 -- The Feed Shaastra: Brand Repeats Growth Strategy; 6 -- The Speed Shaastra: Brand Sales Growth Strategy; 7 -- The Creed Shaastra: Brand Trust Growth Strategy; 8 -- The Breed Shaastra: Brand Market Share Growth Strategy; 9 -- The Exceed Shaastra: Brand Profit Growth Strategy; Succeed; About the Author
650			_aBusiness and Management
856			_uhttps://evidya.sagepub.in/library/9-brand-shastra?bookId=3955&siteName=evidya
942			_cEBK