000 00484nam a2200133Ia 4500
999 _c200835
_d200835
020 _a9788132119043
040 _cDepartment of Social Science
100 _aDasgupta, Sanjukta
245 0 _aMedia, gender, and popular culture in India: tracking change and continuity/
_cSanjukta Dasgupta, Dipankar Sinha, and Sudeshna Chakravarti
260 _aNew Delhi : India ; Thousand Oaks : Calif. :
_bSAGE Publications
_c2011.
300 _a217 p. : ill. ; 23 cm
505 _aIntroduction ; Indian media in transition : recent past and present ; Filming change, securing tradition : a Hobson's choice or a dynamic duality ; Television : images and the imaginary ; Advertising : encoding seduction ; Print media and popular culture : agents with a difference ; Conclusion: media responsibility : the winding road ahead ; Index ; About the authors.
650 _aSocial Science
650 _aPopular cultureœy21st century
650 _aSex role in mass media
650 _aMass media and cultureœzIndia
700 _aSinha, Dipankar
700 _aChakravarti, Sudeshna
856 _uhttps://evidya.sagepub.in/library/media,-gender,-and-popular-culture-in-india?bookId=3665&siteName=evidya
942 _cEBK