| 000 | 00482nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200778 _d200778 |
||
| 020 | _a9789351504450 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aRyder, Rodney D. | ||
| 245 | 0 |
_aIntellectual property and business: the power of intangible assets/ _cRodney D. Ryder, Ashwin Madhavan. |
|
| 260 |
_aNew Delhi, India : _bSAGE, _c2014. |
||
| 300 | _a1 online resource (319 pages) | ||
| 505 | _aThe Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation. | ||
| 650 | _aBusiness and Management | ||
| 650 | _aIntellectual property -- United States. | ||
| 650 | _aIntellectual property. | ||
| 700 | _aMadhavan, Ashwin | ||
| 856 | _uhttps://evidya.sagepub.in/library/intellectual-property-and-business?bookId=2842&siteName=evidya | ||
| 942 | _cEBK | ||