| 000 | 00428nam a2200133Ia 4500 | ||
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| 999 |
_c200757 _d200757 |
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| 020 | _a9789351507437 | ||
| 040 | _cDepartment of Social Science | ||
| 100 | _aChakrabarty, Bidyut | ||
| 245 | 0 |
_aWinning the mandate : the Indian experience/ _cBidyut Chakrabarty; Sugato Hazra |
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| 260 |
_bSAGE, _c2016. |
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| 505 | _aIntroduction: Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude (?) -- Conclusion : marketizing an ideology-driven dream -- Postscript: The Bihar Assembly election, 2015: revival of coalition dharma. | ||
| 650 | _aSocial Science | ||
| 700 | _aHazra, Sugato | ||
| 856 | _uhttps://evidya.sagepub.in/library/winning-the-mandate?bookId=3023&siteName=evidya | ||
| 942 | _cEBK | ||