| 000 | 00467nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200639 _d200639 |
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| 020 | _a9788178293974 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aPanwar, J. S. | ||
| 245 | 0 |
_aBeyond consumer marketing: sectoral marketing and emerging trends/ _cJ.S. Panwar |
|
| 260 |
_bSAGE, _c2004. _aNew Delhi: |
||
| 300 | _axx, 487 p. | ||
| 505 | _aThe domestic market environment: opportunities and challenges -- Agricultural marketing: a low-key affair -- Rural marketing: the changing scenario -- Non-profit marketing -- Services marketing -- Marketing of industrial goods -- From commodity marketing to branding -- Unleashing the power of packaging -- Taking advantage of pace -- E-merging commerce -- The changing face of retailing in India -- Protecting the consumer -- Environmental issues in business and marketing. | ||
| 650 | _aBusiness and Management | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing--Forecasting | ||
| 650 | _aTarget marketing | ||
| 650 | _aConsumers | ||
| 856 | _uhttps://evidya.sagepub.in/library/beyond-consumer-marketing?bookId=3784&siteName=evidya | ||
| 942 | _cEBK | ||