| 000 | 00480nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200615 _d200615 |
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| 020 | _a9789351502401 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aC., Sunitha Srinivas | ||
| 245 | 0 |
_a'Ad'apting to markets: repackaging commercials in Indian languages/ _cSunitha Srinivas C. |
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| 260 |
_bSAGE, _c2015. _aNew Delhi: |
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| 300 | _a215 p. | ||
| 505 | _aAcknowledgements -- Introduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author. | ||
| 650 | _aPsycholinguistics | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising--Language | ||
| 856 | _uhttps://evidya.sagepub.in/library/'ad'apting-to-markets?bookId=3988&siteName=evidya | ||
| 942 | _cEBK | ||