| 000 | 00473nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200535 _d200535 |
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| 020 | _a9789352802555 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aKapoor, Jagdeep | ||
| 245 | 0 |
_a9 brand shaastras : nine successful brand strategies to build winning brands _cJagdeep Kapoor |
|
| 260 |
_bSAGE, _c2009. |
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| 505 | _aPrefaceThe Nine Brand Shaastras The Need Shaastra: Brand Category Growth Strategy The Seed Shaastra: Brand Idea Growth Strategy The Heed Shaastra: Brand Awareness Growth Strategy The Deed Shaastra: Brand Trials Growth Strategy The Feed Shaastra: Brand Repeats Growth Strategy The Speed Shaastra: Brand Sales Growth Strategy The Creed Shaastra: Brand Trust Growth Strategy The Breed Shaastra: Brand Market Share Growth Strategy The Exceed Shaastra: Brand Profit Growth Strategy Succeed | ||
| 650 | _aBusiness and Management | ||
| 856 | _uhttps://evidya.sagepub.in/library/9-brand-shaastras?bookId=3154&siteName=evidya | ||
| 942 | _cEBK | ||