000 00477nam a2200133Ia 4500
999 _c200207
_d200207
020 _a9789351508137
040 _cDepartment of Social Science
100 _aJethwaney, Jaishri
245 0 _aSocial sector communication in India : concepts, practices, and case studies/
_cJaishri Jethwaney
260 _bSAGE,
_c2016.
505 _a Contents -- List of Abbreviations -- Preface -- 1 Overview of Social Sector in India -- 2 Social Marketing -- 3 Corporate Social Responsibility -- 4 Advocacy, Communication, and Social Mobilization -- 5 Grassroots Communication -- 6 Planning and Executing Social Communication Campaigns: C ase Studies -- 7 Hands-on Skills in Writing and Social Media Use -- Index -- About the Author.
650 _aSocial Science
856 _uhttps://evidya.sagepub.in/library/social-sector-communication-in-india?bookId=3035&siteName=evidya
942 _cEBK