| 000 | 00450nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200042 _d200042 |
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| 020 | _a9789352800797 | ||
| 040 | _cDepartment of Business and Management | ||
| 100 | _aVilanilam, J V | ||
| 245 | 0 |
_aAdvertising Basics!: A Resource Guide for Beginners/ _cJ.V. Vilanilam and A.K. Varghese |
|
| 260 |
_bSage, _c2004. _aNew Delhi: |
||
| 505 | _aHow it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future -- | ||
| 650 | _aBusiness and Management | ||
| 700 | _aVarghese, A.K. | ||
| 856 | _uhttps://evidya.sagepub.in/library/advertising-basics!?bookId=2462&siteName=evidya | ||
| 942 | _cEBK | ||