000 | 00423nam a2200133Ia 4500 | ||
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999 |
_c200027 _d200027 |
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020 | _a9788132102786 | ||
040 | _cDepartment of Social Science | ||
100 | _aBose, Derek | ||
245 | 0 |
_aBrand Bollywood: A New Global Entertainment Order/ _cDerek Bose |
|
260 |
_bSage, _c2006. _aNew Delhi: |
||
505 | _aFirst Day First Show: Perishable Commodity -- Delivery Platforms -- Integrated Solutions -- One Size Fits All: Vanishing Formulas -- Market Research -- Missing Links -- Distribution Is God: Growth Drivers -- Distributors' Dilemma -- Video Boom -- Riding the Air Waves: Tuning In -- Niche Channels -- Digital Migration -- Battle of the Screens: Personal Computers -- Animation and Gaming -- Mobile Telephony -- Let the Music Play On: Signposts -- Partnering Progress -- Music Theft -- Crime and Punishment: Government Intervention -- Borderless Crime -- Content Regulation -- Rise of Consuming Classes: Consumption Patterns -- Technology Effects -- Big Picture -- Reviving Lost Mojo: Shifting Paradigms -- Regulatory Intervention -- Last Mile Environment -- Back to the Future: Portfolio Management -- Global Powerhouse -- Road Map Ahead. | ||
650 | _aSocial Science | ||
856 | _uhttps://evidya.sagepub.in/library/brand-bollywood?bookId=3852&siteName=evidya | ||
942 | _cEBK |