| 000 | 00435nam a2200133Ia 4500 | ||
|---|---|---|---|
| 999 |
_c200004 _d200004 |
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| 020 | _a9789351506423 | ||
| 040 | _cDepartment of Social Science | ||
| 100 | _aMytton, Graham | ||
| 245 | 0 |
_aMedia audience research: a guide for professionals/ _cGraham Mytton, Peter Diem and Piet Hein van Dam. |
|
| 260 |
_ahousand Oaks, California : _bSAGE Publications, Inc., _c2015. |
||
| 300 | _a1 online resource (xvi, 281 pages) | ||
| 505 | _aIntroduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. | ||
| 650 | _aSocial Science | ||
| 650 | _aMass media -- Research -- Methodology. | ||
| 650 | _a05.30 mass communication and mass media: general. | ||
| 700 | _aDiem, Peter | ||
| 700 | _aDam, Piet Hein van | ||
| 856 | _uhttps://evidya.sagepub.in/library/media-audience-research?bookId=3381&siteName=evidya | ||
| 942 | _cEBK | ||