000			00475nam a2200133Ia 4500
999			_c199993 _d199993
020			_a9789351505563
040			_cDepartment of Business and Management
100			_aJoshi, Atul
245		0	_aWinning a billion consumers: a disruptive approach for success in India/ _cAtul Joshi.
260			_aNew Delhi, India ; Thousand Oaks, California : _bSAGE, _c2015.
300			_axv, 261 pages : illustrations ; 22 cm
505			_aMachine generated contents note: pt. I THE LAST MILE: A STRATEGIC DIFFERENTIATOR -- 1.Winning in a Billion Consumer Market -- 2.Cracking the Da Vinci Code -- pt. II REVITALIZING THE LAST MILE: TOOLS AND FRAMEWORKS -- 3.The Five Knots of the Last Mile -- 4.Sextant Arcs of Turbonators -- 5.The Revenue Turbine -- pt. III DELIVERING THE LAST MILE: MISSION CRITICAL(S) -- 6.Zero Calorie Value Chains -- 7.Customer Capital in the Times of the Millennial Generation -- 8.Man and Machine, Not Man or Machine -- 9.Swarm Intelligence: The Execution Supremacy -- 10.Epilogue.
650			_aBusiness and Management
650			_aCustomer relations -- India.
650			_aManagement -- India.
650			_aSocial responsibility of business -- India.
650			_aSuccess in business -- India.
856			_uhttps://evidya.sagepub.in/library/winning-a-billion-consumers?bookId=3372&siteName=evidya
942			_cEBK