| 000 | a | ||
|---|---|---|---|
| 999 |
_c198751 _d198751 |
||
| 020 | _a9788182204959 | ||
| 040 | _cCUS | ||
| 082 |
_a658.812 _bERI/C |
||
| 100 | _aErickson, Thomas | ||
| 245 |
_aCustomer relationship management/ _cThomas Erickson |
||
| 260 |
_bGlobal vision publishing house, _c2018. _aNew Delhi: |
||
| 300 |
_ax, 325 p. : _bill. ; _c25 cm. |
||
| 505 | _aCMR system in public sector-- CMR measurement and data analysis-- Implementing CMR in emerging market-- CMR planning and customer relation-- CMR architecture, enterprise relationship marketing and social media technology-- The CMR and customer equity-- CMR in competitive market-- CMR practices in Indian retail banking sector-- Knowledge based customer relationship management-- Case studies. | ||
| 650 | _aBusiness Studies | ||
| 650 | _aCustomer relations | ||
| 942 | _cWB16 | ||