000			01414cam a2200217 i 4500
999			_c196948 _d196948
020			_a9780749483319
040			_cCUS
082			_a394.2 _bDOW/E
100	1		_aDowson, Ruth _920060
245	1	0	_aEvent planning and management: principles, planning and practice / _cRuth Dowson, David Bassett
250			_a2nd ed.
260			_aLondon, UK ; _aNew York : _bKogan Page, _c2018.
300			_axvi, 345 p. _billustrations (black and white) ; _c25 cm.
500			_aFirst published in Great Britain and the United States in 2015 by Kogan Page Limited. Second edition published in 2018.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
650		0	_aSpecial events _xManagement. _920061
650		0	_aSpecial events _xPlanning. _920062
650		0	_aSpecial events _xMarketing. _920063
942			_cWB16 _04