000			01770nam a22003738i 4500
999			_c196914 _d196914
020			_a9781119218043
040			_cCUS
082			_a338.47302231 _bABE/S
100	1		_aAbernathy, Penelope Muse
245	1	4	_aThe strategic digital media entrepreneur / _cPenelope Muse Abernathy, JoAnn Sciarrino
250			_a1st edition.
260			_aUSA: _bWiley, _c2019.
300			_axiii, 256 p. _bPB
504			_aIncludes bibliographical references and index.
505	0		_aGutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
650		0	_aDigital media _xEconomic aspects.
650		0	_aDigital media _xManagement.
650		0	_aEntrepreneurship.
942			_cWB16