| 000 | a | ||
|---|---|---|---|
| 999 |
_c196739 _d196739 |
||
| 020 | _a9780415533577 | ||
| 040 | _cCUS | ||
| 082 |
_a394.2 _bREI/E |
||
| 100 | _aReic, lvna | ||
| 245 |
_aEvents marketing management: A consumer perspective / _cIvna Reic |
||
| 260 |
_bRoutledge: _aNew York, _c2017. |
||
| 300 |
_a292 p. _bHB |
||
| 505 | _a1. About this book 2. Defining the vent industry for events marketing 3. Creating value: the marketing of the event experience... | ||
| 942 | _cWB16 | ||