| 000 | a | ||
|---|---|---|---|
| 999 |
_c196382 _d196382 |
||
| 020 | _a9789332586260 | ||
| 040 | _cCUS | ||
| 082 |
_a647.940688 _bKOT/M |
||
| 100 | _aKotler, P | ||
| 245 |
_aMarketing management and hospitality and tourism markets . _cP Kotler...[at el.] |
||
| 260 |
_bPearson, _c2005. _aNoida: |
||
| 300 |
_a680 p. _bPB |
||
| 505 | _a1. Understanding the hospitality and tourism marketing process 2. Developing hospitality an tourism marketing opportunities and strategies 3. Developing the hospitality and tourism marketing mix 4. Managing hospitality and tourism marketing | ||
| 942 | _cWB16 | ||