| 000 | 01161cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c195271 _d195271 |
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| 020 | _a9788126557622 | ||
| 040 | _cCUS | ||
| 082 | 0 | 0 |
_a658.456 _bPRE/E |
| 100 | 1 | _aPreston, Chris, | |
| 245 | 1 | 0 |
_aEvent marketing : _bhow to successfully promote events, festivals, conventions, and expositions / _cC. A. Preston. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc2012. |
||
| 300 |
_axix, 300 p. : _bill. ; _c25 cm. |
||
| 505 | _aCover; Title Page; Foreword -- Liz Bigham; Series Editor Foreword -- Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources. | ||
| 650 | 0 |
_aSpecial events _xMarketing. |
|
| 942 | _cWB16 | ||