000			a
999			_c195242 _d195242
020			_a9780070151567
040			_cCUS
082			_a658.8 _bETZ/M
100			_aEtzel, Michael J.
245			_aMarketing / _cMichael J. Etzel, Bruce J. Walker, William J.Stanton and Ajay Pandit
250			_a14th ed.
260			_aNew Delhi: _bMc graw Hill, _c2015.
300			_axxvi, 880 p. _bPB
505			_a1. The nature and scope of marketing 2. Identifying and selecting markets 3. Product 4. Price 5.Distribution 6.Promotion 7. Management the marketing effort
942			_cWB16