000			a
999			_c194899 _d194899
020			_a9780273768395
040			_cCUS
082			_a659.2 _bBRO/C
100			_aBroom, Glen M.
245			_aCutlip and Center`s effective public relations / _cGlen m. Broom, Bey-Ling-Sha
260			_aNoida: _bPearson, _c2013.
300			_a455 p. _bPB
505			_aPart I. Concept, Practitioners, Context, and Origins : -- 1. Introduction to Contemporary Public Relations -- 2. Practitioners of Public Relations -- 3. Organizational Settings -- 4. Historical Origins and Evolution -- Part II. Foundations : -- 5. Professionalism and Ethics -- 6. Legal Considerations -- 7. Theory: Adjustment and Adaptation -- 8. Theory: Communication and Public Opinion -- 9. Internal Relations and Employee Communication -- 10. External Media and Media Relations -- Part III. Management Process : -- 11. Step One: Defining Public Relations Problems -- 13. Step Three: Taking Action and Communicating -- 14. Step Four: Evaluating the Program -- Part IV. The Practice : -- 15. Business and Industry -- 16. Government and Politics -- 17. Military Public Affairs -- 18. Nonprofits and NGOs -- 19. Health Care -- 20. Education -- 21. Associations and Unions
650			_a Public relations. Public relations -- Textbooks.
942			_cWB16