| 000 | 01145cam a2200253 i 4500 | ||
|---|---|---|---|
| 020 | _a9789351508168 (PB) | ||
| 040 | _cCUS | ||
| 082 | 0 | 0 |
_a302.230954 _bKIS/C |
| 100 | 1 |
_aThussu, Daya Kishan _98164 |
|
| 245 | 1 | 0 | _aCommunicating India's soft power: Buddha to Bollywood |
| 260 |
_aLos Angeles: _bSage, _c2016. |
||
| 300 |
_aix, 253 p. _c22 cm |
||
| 500 | _aOriginally published: New York, NY : Palgrave Macmillan, 2013. | ||
| 504 | _aIncludes bibliographical references (pages 203-225) and index. | ||
| 505 | 0 | _aDe-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership. | |
| 650 | 0 |
_aCommunication and culture _zIndia. _99594 |
|
| 650 | 0 |
_aInternational relations and culture _zIndia. _99595 |
|
| 650 | 0 |
_aCommunication, International. _98447 |
|
| 650 | 0 |
_aMass media policy _zIndia. _99596 |
|
| 650 | 0 |
_aNational characteristics, East Indian. _99597 |
|
| 651 | 0 |
_aIndia _xForeign relations. _99598 |
|
| 700 |
_aDaya Kishan Thussu. _99599 |
||
| 942 | _cWB16 | ||
| 999 |
_c194841 _d194841 |
||