000 a
999 _c194729
_d194729
020 _a9780415596480
040 _cCUS
082 _a302.2
_bFIS/I
100 _aFiske, John
245 _aIntroduction to communication studies/
_cJohn Fiske
260 _aNew York:
_bRoutledge,
_c2011.
300 _ali, 195 p.
_bHB
505 _a 1. Communication theory -- 2. Other models -- 3. Communication, meaning, and signs -- 4. Codes -- 5. Signification -- 6. Semiotic methods and applications -- 7. Structuralist theory and applications -- 8. Empirical methods -- 9. Ideology and meanings.
942 _cWB16
_02