000			01293cam a2200325 i 4500
999			_c194046 _d194046
020			_a9781138927483
040			_cCUS
082	0	0	_a338.47910688 _bBOW/H
100	1		_aBowie, David,
245	1	0	_aHospitality marketing / _cDavid Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.
250			_a3rd ed.
260			_aNew York: _bRoutledge, _c2017.
300			_axxi, 410 pages ; _c26 cm
504			_aIncludes bibliographical references and index.
505			_a Preface Structure and learning features Acknowledgements Part A: Introduction1.Introduction to hospitality marketing Part B: Pre-encounter Marketing2. Marketing research 3. Understanding and segmenting customers 4. Competitive strategies 5. Developing the offer6.Locating the offer7. Pricing the offer and Revenue Management 8. Distributing the offer 9. Communicating the offer Part C: Encounter Marketing10. Managing the physical environment11. Managing service processes 12. Managing customer-contact employees Part D: Post-encounter Marketing13. Managing customer satisfaction 14. Relationship marketing Part E: The Marketing Plan15. Marketing planningIndex
650		0	_aHospitality industry _xMarketing.
650		0	_aHotels _xMarketing.
942			_cWB16