| 000 | 00288nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192954 _d192954 |
||
| 020 | _a9789332511552 | ||
| 040 | _cManagement | ||
| 100 | _aRao | ||
| 245 | 0 | _aServices Marketing/ | |
| 260 | _bPearson, | ||
| 505 | _aPart 1 Basic concept: The Service Value Chain Part 2 Primary value processes: Managinginteractions and relationships Part 3 Secondary value processes: Creating service value Part 4 Secondary value processes: Managing service resources for value Part 5 The external and internal environment of value-oriented services marketing | ||
| 856 | _uhttp://lib.myilibrary.com?id=60106 | ||
| 942 | _cEBK | ||