| 000 | 00307nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192952 _d192952 |
||
| 020 | _a9789332501096 | ||
| 040 | _cManagement | ||
| 100 | _aVerma | ||
| 245 | 0 | _aServices Marketing: Text and Cases/ | |
| 260 | _bPearson, | ||
| 505 | _aChapter 1: Field of Services: The Service Economy Chapter 2: Nature of Services Chapter 3: Service Product and Pricing Chapter 4: Service Promotion and Distribution Chapter 5: Processes in Services Chapter 6: People in Services Chapter 7: Physical Evidence Chapter 8: The Service System Chapter 9: Service Customer Behaviour Chapter 10: Service Vision and Strategy Chapter 11: Market Analysis Chapter 12: Sustainable Differentiation Chapter 13: Service Quality Chapter 14: Branding Services Chapter 15: Demand and Supply Management Chapter 16: Service Recovery and Empowerment Chapter 17: Customer Relationships | ||
| 856 | _uhttp://lib.myilibrary.com?id=475854 | ||
| 942 | _cEBK | ||