000 00357nam a2200121Ia 4500
999 _c192949
_d192949
020 _a9789332500815
040 _cManagement
100 _aKumar
245 0 _aConsumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context/
260 _bPearson,
505 _aIntroduction: Why Concepts Are Important in the Indian Context Part I: Concepts in Consumer Behaviour Part II: Readings Part III: Cases
856 _uhttp://lib.myilibrary.com?id=475904
942 _cEBK