000 | 00357nam a2200121Ia 4500 | ||
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999 |
_c192949 _d192949 |
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020 | _a9789332500815 | ||
040 | _cManagement | ||
100 | _aKumar | ||
245 | 0 | _aConsumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context/ | |
260 | _bPearson, | ||
505 | _aIntroduction: Why Concepts Are Important in the Indian Context Part I: Concepts in Consumer Behaviour Part II: Readings Part III: Cases | ||
856 | _uhttp://lib.myilibrary.com?id=475904 | ||
942 | _cEBK |