| 000 | 00326nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192939 _d192939 |
||
| 020 | _a9781405871075 | ||
| 040 | _cManagement | ||
| 100 | _aBruhn | ||
| 245 | 0 | _aServices Marketing : Managing the Service Value Chain/ | |
| 260 | _bPearson, | ||
| 505 | _aChapter 1: Introduction to Services Marketing Chapter 2: Marketing Management: Core Concepts Chapter 3: The Marketing Environment Chapter 4: The Services Sector in the Indian Economy Chapter 5: Consumer Behaviour in Services Chapter 6: Marketing Information System and Research Chapter 7: Services Strategy Chapter 8: Market Segmentation Chapter 9: Competition Analysis and Strategies Chapter 10: Service Demand Management Chapter 11: The Service Product Chapter 12: Service Branding and Positioning Chapter 13: Physical Evidence Chapter 14: Pricing Chapter 15: Distribution Chapter 16: Internal Marketing Chapter 17: External Marketing Chapter 18: Interactive Marketing Chapter 19: Service Quality Management Chapter 20: Service Failures and Recovery Chapter 21: Customer Relationship Management Chapter 22: International Marketing of Services Chapter 23: Consumer Protection in Services Chapter 24: Services Marketing in India Case 1: Beauty Care by Marico: Kaya Skin Clinics Case 2: Life Insurance Corporation: Restructuring for Growth Case 3: McDonald’s in India Case 4: Subway’s Marketing Strategy in India Case 5: Cox and Kings: Service with a Difference | ||
| 856 | _uhttp://lib.myilibrary.com?id=556692 | ||
| 942 | _cEBK | ||