| 000 | 00346nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192900 _d192900 |
||
| 020 | _a9781292054124 | ||
| 040 | _cCommerce | ||
| 100 | _aLevens | ||
| 245 | 0 | _aMarketing: Pearson New International Edition : Defined, Explained, Applied/ | |
| 260 | _bPearson, | ||
| 505 | _a1. The Meaning of Marketing 2. The Market in Marketing 3. Planning and Marketing in an Organization 4. A Broader Perspective on Marketing 5. Global Marketing 6. Value for Customers 7. A Perspective on Consumer Behavior 8. Consumer Insight 9. The Brand 10. Segmenting, Targeting, and Positioning 11. The Marketing Plan 12. Product and Service Strategies 13. Pricing Strategies 14. Supply Chain and Distribution Strategies 15. Retailing and Wholesaling Strategies 16. Advertising and Sales Promotion Strategies 17. Personal Selling and Direct Marketing Strategies 18. The Communications Mix 19. The Marketing Mix | ||
| 856 | _uhttp://lib.myilibrary.com?id=543426 | ||
| 942 | _cEBK | ||