| 000 | 00322nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c192893 _d192893 |
||
| 020 | _a9780273775706 | ||
| 040 | _cCommerce | ||
| 100 | _aKeegan | ||
| 245 | 0 | _aGlobal Marketing Management: International Edition/ | |
| 260 | _bPearson, | ||
| 505 | _aPart I: Introduction and Overview Part II: The Global Marketing Environment Part III: Analyzing And Targeting Global Market Opportunities Part IV: Global Marketing Strategy Part V: Creating Global Marketing Programs Part VI: Managing the Global Marketing Program | ||
| 856 | _uhttp://lib.myilibrary.com?id=531204 | ||
| 942 | _cEBK | ||