000 00406nam a2200145Ia 4500
008 160830s9999||||xx |||||||||||||| ||und||
020 _a9780765640369
040 _cCUS
082 _a659.111
_bKEL/A
245 0 _aAdvertising account planning: Planning and managing an IMC campaign/
_cKelly, Larry D.
250 _a3rd ed.
260 _aNew York:
_bRoutledge,
_c2014.
300 _a252 p.
942 _cBook
999 _c189144
_d189144