000 00359nam a2200133Ia 4500
008 160830s9999||||xx |||||||||||||| ||und||
020 _a9780415749114
040 _cCUS
082 _a658.827
_bLEE/S
245 4 _aThe strategy of global branding and brande equity/
_cLee, Alvin
260 _aNew York:
_bRoutledge,
_c2015.
300 _a221 p.
942 _cBook
999 _c189105
_d189105