000 | 00400nam a2200145Ia 4500 | ||
---|---|---|---|
999 |
_c187057 _d187057 |
||
020 | _a8178295059 | ||
040 | _cCUS | ||
082 |
_a658.818 _bMEN/S |
||
100 | _aMentzer,John T | ||
245 | 0 |
_aSales forecasting management: a demand management approach/ _cJohn T. Mentzer and Mark A. Moon |
|
250 | _a2nd.ed. | ||
260 |
_aNew Delhi: _bResponse Book, _c2009. |
||
300 | _axv, 347p. | ||
505 | _aSales forecasting performance measurement Time series forecasting techniques Regression analysis Qualitative sales forecasting Sales forecasting systems. | ||
650 | _aMarketing research--Management | ||
650 | _aMarketing--Management | ||
650 | _aMarketing research | ||
700 | _aMentzer,John T | ||
700 | _aMoon,Mark A | ||
942 | _cWB16 |