000 00400nam a2200145Ia 4500
999 _c187057
_d187057
020 _a8178295059
040 _cCUS
082 _a658.818
_bMEN/S
100 _aMentzer,John T
245 0 _aSales forecasting management: a demand management approach/
_cJohn T. Mentzer and Mark A. Moon
250 _a2nd.ed.
260 _aNew Delhi:
_bResponse Book,
_c2009.
300 _axv, 347p.
505 _aSales forecasting performance measurement Time series forecasting techniques Regression analysis Qualitative sales forecasting Sales forecasting systems.
650 _aMarketing research--Management
650 _aMarketing--Management
650 _aMarketing research
700 _aMentzer,John T
700 _aMoon,Mark A
942 _cWB16